Jul 07, 2022
In ASK US ANYTHING
Despite the rise of semantic search and machine learning technology, keyword research should always take priority when modeling an in-house content marketing campaign. All on-site content should be thematically related by topics and keywords to your overall business goals. If our content just covers topics and not keywords, how do we know what users are really asking ? Without keyword research, how can you really know who your audience is and who you are writing for? Keywords act as a bridge between user intent and informational/transactional content. Keyword optimized content helps position individual web pages to achieve higher organic rankings and drive impressions for targeted searches. This makes blog content a lead generator. For on-site blogs, the focus should remain on informative long-tail keyword phrases. Common examples include question sentences beginning with how, what, when, where, and why . Other keyword ideas might include actionable jewelry photo editing service phrases that are often searched for, such as top “tips” and “hacks” to improve certain processes. Bloggers often fail to optimize their headers, meta tags, and content with targeted keyword phrases. Consider that specific keyword phrases will often be bolded in a SERP listing's meta description, potentially increasing your click-through rate. Improper keyword research goes deeper than not optimizing your header structure (e.g. title, meta description). Many bloggers fail to take advantage of semantic SEO or similar keyword phrases with the same meaning. Semantic SEO allows bloggers to create more complete and readable content that can drive impressions for multiple keyword phrases, answer more user questions, and qualify your content as a featured snippet – think about the rise of voice search.